Creative Cultivation
Cannabis business owners often need to be creative in order to stand out and achieve success, in addition to other necessary qualities such as passion and dedication. This can be done in a variety of ways, such as seeking out and cultivating an ever-evolving library of strains as evident with California-based brand THC Design. Others establish ways to become leaders in markets such as South Africa, which is expanding at a rapid pace. Some business owners think out of the box by growing vertically, as seen in the cultivation operation at Oakland, California-based Flora & Flame. Our annual Arts & Culture issue focuses on the creativity that leads to success in this industry, and the ingenuity required to pave the path forward.…