THIS WEEK
IT’S been really interesting getting under the skin of Renault for our special content in this issue, because it’s a firm that epitomises the decisions traditional manufacturers are having to make across their businesses to meet the fresh competition from new brands, especially around the electric vehicle market. From finding ways to stay competitive on price to being more nimble in product and tech developments, there’s no doubt that the new threat has made existing successful car makers improve at what they do, and offer better value and superior vehicles to consumers. We’ve written at length about the challenge the new, primarily Chinese, companies pose to long-standing marques, but that’s potentially having a positive impact for consumers. Would the Volkswagen Group, Stellantis and its many brands, or the Renault Group,…
